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Asian Strategies is a confederacy of market researchers and strategists. Asian Strategies consultants specialise in in-depth cross-cultural research in Asia. It covers the region from Japan to Australia focussing on SE Asia (Indonesia, Singapore, Malaysia, Thailand and the Philippines); Greater China (PRC, Hong Kong, Taiwan); North Asia (Korea and Japan) and India. |
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The core business is consumer research (Research 1.0 & Research 2.0) using qualitative and quantitative approaches. Asian Strategies specialise in using semiotics and ethnography, and go far beyond questionnaires to resolve its clients marketing problems. |
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All research projects are conducted to the highest possible standards and in accordance with the ICC/ESOMAR (The World Association of Research Professionals), International Code of Marketing and Social Research Practice. The directors are also founding members of the Market Research Society (Singapore). |