Thirty years of assignments across ten sectors.

Areas of work

• Strategic market assessment
• Regulatory impact in China
• Policy advocacy through white papers
• Farmer segmentation
• Branding and marketing
• Pricing analysis
• Product positioning
• Market entry planning

Selected assignments

• Strategic market assessment of the China fertiliser market
• Market opportunity for a fertiliser in Malaysia
• Product acceptance and positioning: herbicide in Sichuan and Guangdong
• Brand matrix study in 10 provinces of China
• Economic and commercial benefits of herbicide in Malaysia
• Market potential for a new herbicide product in China
• Segmenting China's new mega farmers
• Post-WTO development of sales channels in China
• Strategic market assessment for a top-five global agribusiness company in India, with focus groups in five states
• Price positioning for smallholders in China
• Copy test for a new logo and ad campaign in China
• China market for non-selective herbicides across 10 provinces
• Product positioning for insecticides in a Southeast Asian market
• Canola market access scorecards for six Asian markets (2025)

Areas of work

• Commodity plastics
• Engineering plastics
• Plastic additives
• Specialty chemicals
• Plastics processing machinery
• Textile machinery
• Die-casting machinery

Selected assignments

• Asia Pacific polyethylene market analysis
• Regional polypropylene study
• Chinese polycarbonate market study
• Competitor profiling of a specialty elastomer supplier
• Market mapping of Japanese polyamide 66 compounders and distributors
• Chlorinated PVC producer due diligence
• Asia Pacific bimodal HDPE market analysis
• Next-generation HDPE market opportunities
• Indian and Thai polyamide 66 market
• Asian thermoplastic polyurethane market survey and producer profile
• Polyurethane raw material sourcing user satisfaction survey
• Asian EVA resin market study
• ASEAN plastics and rubber industry profile
• Customer satisfaction study in Singapore, Taiwan and Malaysia
• Asia Pacific plastic additives market study
• Asia Pacific butylated hydroxytoluene market study
• Slip agent producer profile
• Japanese market for ultraviolet stabilisers
• Asian specialty antioxidants market

Areas of work

• Aerospace
• Testing and simulation
• Metal forming machinery
• Steelmaking equipment
• Power generation
• Plastics machinery
• Oil and gas machinery
• Rotary joints and slip rings
• Motion control
• Optical disc manufacturing
• Textile machinery

Selected assignments

• Motion control for preventive maintenance in wind turbines
• Global assessment of OEM requirements for high-torque motors in metal forming, oil and gas and steelmaking
• Global assessment of OEM needs for permanent magnet synchronous generators in wind turbines
• Asia Pacific simulation market review
• Japan metal forming machinery technology and market survey
• Japanese steelmaking equipment technology and market survey
• Global aerospace testing market assessment
• Middle Eastern and North African plastics processing machinery market
• Global die-casting and thixotropic moulding machinery survey
• Wire and tube equipment overview
• Strategic market assessment: power and steel in India
• Strategic wind energy opportunity assessment worldwide
• China civil aviation: a strategic market assessment
• Global plastics and power generation market outlook
• North America opportunity assessment: primary and post-primary plastics and packaging processes
• Fibre optic rotary joints, fluid rotary unions and slip rings market trend study
• China power and steel aftermarket assessment
• Next-generation optical storage migration study

Areas of work

• Wind energy
• Coal-fired power emissions
• Energy conservation
• Climate change response
• Environmental policy
• Organic agriculture

Selected assignments

• Atmospheric pollution abatement systems in India's coal-fired power plants (2009)
• Global wind energy market opportunity assessment with the 12 largest turbine OEMs (2009)
• Energy conservation technologies in plastics, die-casting and metal forming machinery (2009)
• Corporate response to global warming among Asia Pacific's largest polluters (2008)
• Implications of fine ash formation through coal combustion, for a Japanese technology provider (2007)
• Report on the implementation of the cross-cutting issue of sustainable development, for APEC (2006)
• Compilation of the English-language Pollutant Release and Transfer Register for Japan's Ministry of Economy, Trade and Industry
• Market opportunity assessment for organic fertiliser in Malaysia (1999)

Areas of work

• Telecoms carriers and vendors
• Professional services
• Submarine bandwidth
• Switching and routing
• Optical storage
• Technology policy

Selected assignments

• Market scenario forecasting in the next-generation softswitch market, built on carrier capex analysis
• Global competitiveness in professional services for telecoms, with primary research in eight countries
• Strategic market assessment of next-generation optical storage (HD DVD and Blu-ray migration)
• International submarine bandwidth audit for a major enterprise telecoms provider

Areas of work

• Tertiary and business schools
• Post-secondary and pathway programmes
• Secondary schooling
• Corporate training and executive development
• Language training
• Education agent management
• Edutainment

Selected assignments

• Due diligence on a major edutainment investment for pre- and primary school students in Shanghai
• Due diligence on a major postgraduate education investment in the Middle East
• Strategic market assessment of executive education in the United Arab Emirates
• Global opportunity assessment for in-country post-secondary delivery in Brazil, China, India, Mexico, Saudi Arabia, South Korea and the UAE
• Market sizing for sales performance training in China
• Graduate survey for a Singapore arts college
• Forecasting model for global education source markets
• Feasibility study on India and China for one of the world's leading executive education institutions
• In-depth analysis of Beijing's education market
• Benchmarking of leading enrichment education providers and edutainment projects worldwide
• Comprehensive study of Jakarta's education market
• Strategic market assessment of India's education market

Areas of work

• Segmentation and prioritisation
• Brand and image positioning
• Feasibility and due diligence
• Concept and product testing
• Satisfaction measurement
• Event and location marketing
• Scenario planning
• Competitive mapping
• Strategic Selling analysis

Selected assignments

• Strategic brand positioning assessment: luxury and upper upscale hotel brands
• Decision-making process of corporate buyers of travel management products
• Due diligence for hotel and casino interior architectural design services
• Decision trends and influencers in China outbound travel
• Impact of China's WTO accession on the travel industry
• Multi-country analysis of the shift in strength between hotel owners and operators, for an international operator
• Feasibility consulting for a major theme park in Southeast Asia, with research in eight Asian markets
• Long-term Hong Kong strategy for a European travel services company
• Global tourism benchmarking study
• Computer reservation services market in Singapore
• Attractiveness of Little India and the Singapore River as thematic zones
• Global tourism leadership rankings: leisure, BTMICE and services companies
• Marketing and satisfaction survey of WOMAD Singapore
• Due diligence on a last-minute travel concept

Areas of work

• Site selection
• Market entry
• Competitive assessment
• Distribution strategy
• Industry outlook
• Investment decision process

Selected assignments

• Comparative pricing research for a food additive
• Market impact of the ASEAN Free Trade Area on beverages
• Tobacco market segmentation and analysis
• Manufacturing site selection in Southeast Asia for apparel
• Site selection for an oil refinery in East Asia
• Strategic market assessment for furniture in China
• Regional assessment of tissue paper
• Market prioritisation for printing across eight Asian and Middle Eastern markets
• Asia communications strategies for pharmaceutical companies
• Customer satisfaction for plastic products in Hong Kong, Taiwan and Singapore
• Market potential for industrial ceramics
• Market entry for building materials in five Middle Eastern markets
• Investment decision process for non-ferrous metals in Malaysia and Singapore
• Distribution strategy for hand tools
• Copiers and fax machines in four ASEAN markets
• Automation and process controls in Asia
• Regional competitive assessment of electric vehicles
• Market entry strategy for Japan in scientific equipment

Areas of work

• Pharmaceutical communications
• Healthcare market research

Selected assignments

• Asia communications strategies for pharmaceutical companies

Areas of work

• Board technology oversight
• Committee structure and charters
• Director expertise
• Disclosure

Selected assignments

• Board Technology & Innovation Benchmark across the Fortune 1000, extending to the Russell 3000 (2026)
• Technology and innovation committee design