Hospitality, Travel & Tourism

Over the years, Intercedent has developed a strong expertise in travel and tourism, including the following areas:

1) Market segmentation and market opportunity prioritisation

2) Brand / image perception and positioning

3) Due diligence / feasibility studies for travel and tourism investment (e.g. theme parks, new channels) or acquisition

4) New concept / product testing and product development

5) Customers’ satisfaction measurement (travellers, outbound TAs, airlines, hotel owners, corporate travel decision makers, etc.)

6) Event and location marketing studies to improve performance, reach and satisfaction levels.

7) Scenario planning

8) Strategic planning, incl. development of competitive market strategies, expansion / penetration strategies

9) Competitive mapping

10) Strategic Selling analysis

Some project examples:

• Strategic Brand Positioning Assessment: Luxury & Upper Upscale Brands

• Strategic decision-making process assessment of corporate buyers of travel management products

• Due diligence for hotel and casino interior architectural design services

• Decision trends and influencers on China outbound travel

• Impact of China’s Accession to the WTO on the travel industry

• Multi-country analysis of the strategic threat to an international hotel operator of the shift in the relative strengths of hotel owners and operators

• Feasibility consulting for a major theme park development in Southeast Asia involving research in eight Asian markets

• Development of long-term strategy for Hong Kong for a European travel services company

• Global Tourism Benchmarking Study

• Strategic market assessment of the market for Computer Reservation Services (CRS) in Singapore

• Review of the unique attractiveness of two of Singapore’s so-called Thematic Zones (Little India and the Singapore River)

• Global Tourism Leadership Rankings: (a) Leisure companies (Theme parks, Edutainment, Eco-tourism, Adventure/Sports tourism, Urban entertainment, etc.); (b) BTMICE companies; (c) Services companies

• Marketing & Satisfaction Survey of WOMAD Singapore

• Due diligence on Last Minute Travel concept

For more information and references, please contact Peter Baldwin for a copy of Intercedent’s Travel and Tourism Consulting & Research Credentials Statement.